Gramado
WONDERFUL CITY
Why Gramado?
Considered one of the 10 most visited and safest destinations in Brazil, Gramado is a must-visit destination for incentive travel, welcoming more than 9 million visitors annually. With breathtaking landscapes, outstanding hotels, renowned cuisine, and attractions for different visitor profiles, the city offers countless opportunities to create exclusive and memorable experiences.
Gramado also stands out for its major events and shows, such as Natal Luz, the world’s largest Christmas event according to Guinness World Records; the Gramado Film Festival; Festa da Colônia; and Festuris, one of Latin America’s leading tourism trade shows. Gramado combines excellent infrastructure, safety, culture, entertainment, and unique experiences designed to surprise, reward, and inspire.
MAIN HIGHLIGHTS
Destination Qualifications
#1
#2
#3
Largest tourism infrastructure in Brazil
Gramado, voted the second-best destination in South America (Travelers’ Choice Awards – Best of the Best).
Host to major national congresses and festivals, with more than 1,900 events held over the past four years.
THE BEST OF GRAMADO
Unforgettable
Experiences
DISCOVER AROMAS, TEXTURES, AND FLAVORS
Discover aromas, textures, and flavors in a sensory tasting of chocolates paired with wines. Learn the history of cocoa and how Gramado became the birthplace of Brazil’s first artisanal chocolate.
BELLEPOQUE SHOW GATZZ
Bellepoque Show GATZZ presents Bellepoque, a stunning musical that awakens the senses. A dinner-and-show experience in a spectacular venue, ideal for events and an unforgettable evening.
THE WORLD OF OLIVE OILS
The World of Olive Oils Discover the world of extra virgin olive oil through tastings and pairings, aromas and flavors, while learning about the stages of cultivation, production, and extraction.
CARACOL WATERFALL BASE EXPLORER
Caracol Waterfall Base Explorer. Discover a new view of Caracol Waterfall in an exclusive experience combining nature, history, and culture. Walk along trails opened by the first settlers of the Gramado and Canela region.
CONNECTIONS
Direct Flights
Gramado is an easily accessible destination with excellent air connectivity. Located 115 km from Porto Alegre International Airport and 86 km from Caxias do Sul Airport, it is well connected to Brazil’s main markets. Porto Alegre offers direct flights to major Brazilian capitals, as well as international connections to key destinations in Latin America and Portugal.
Access to the region will be further enhanced by the new Serra Gaúcha Airport, currently under development. Located approximately 40 km from Gramado and expected to begin operations in 2029, the new airport will bring the destination even closer to national and international markets.
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Argentina
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Peru
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Chile
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Uruguai
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Panamá
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Portugal
EVENTS
Convention Centers
SERRA PARK
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Serra Park offers 28,000 m² across 3 modular pavilions, 3 km from downtown Gramado and near 50+ hotels.
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It accommodates 8,000 people in 3 simultaneous spaces and has parking for 3,000 vehicles.
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All pavilions have cooling, while pavilions 2 and 3 also offer heating.
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Major events include Gramado Summit (20,000 attendees) and Festuris (15,000).
EXPOGRAMADO – CONVENTION CENTER
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ExpoGramado offers 14,300 m², capacity for 5,000 people, a main hall for 2,000, 12 breakout rooms and 7,000 m² of exhibition space.
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Located 1.9 km from downtown and near 50+ hotels, it hosts congresses, trade shows and conventions, especially in health and education.
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In 2025, it hosted CBAEM, a medical congress with over 3,500 attendees.
WISH SERRANO – HOTEL & EVENT CENTER
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Wish Serrano offers 285 rooms and event facilities for up to 1,550 people.
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It features a 688 m² space divisible into 8 rooms, an auditorium for 1,100 people and 1,075 m² of exhibition space.
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It combines accommodation, events, dining and leisure.
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It has hosted Câncer de Mama Gramado for 20 years and the Gramado Cardiology Congress for 24 years.
3
Internacional
Hotel Chains
+200
Nº of Hotels
7
International
Direct Flights
+9.400
Nº of rooms in Hotel
Infrastructure
MAIN HIGHLIGHTS
CALENDAR
Main Trade Fairs and
Events on the Calendar
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Innovation and technology
June
23,000 participants
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Tourism
November
15,000 participants
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Medical event in the field of cardiology
September
1800 participants
EVENTS
Main Events Held
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ALACF Meeting | 1.000 participantes - 2026
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OCA - Ornithological Congress of the Americas | 500 participants - 2023
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XXI CONGRESO INTERNACIONAL DE LA SOCIEDAD IBEROAMERICANA DE ENFERMEDAD CEREBROVASCULAR | 800 participants - 2018
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11th Delta Conference on The Teaching and Learning of Undergraduate Mathematics and Statistics – DELTA | 150 participants - 2017
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ICADTS - 21th International Council on Alcohol, Drugs and Traffic Safety | 350 participants - 2016
