Salvador
CAPITAL OF HAPPINESS
Why Salvador?
Salvador, the capital city of Bahia, offers a vibrant blend of history and culture, where African and colonial influences are sensed throughout the city. The city’s plural religious scene, where Catholicism, Candomblé, and other beliefs coexist, creates a unique cultural tapestry. Salvador is a hub for Afrotourism, offering tours that highlight the African heritage.
With stunning beaches, Salvador is paradise for sun and sea lovers. Bahian cuisine, known for dishes like acarajé and moqueca, is a gastronomic delight. The Carnival celebration, deemed the world’s largest street festivity, as well as popular festivals like São João, draw millions of visitors to the city. Salvador also stands out for its ESG practices, promoting sustainability and inclusion.
MAIN HIGHLIGHTS
Destination Qualifications
#1
#2
#3
52 international events | 2013-2022 (ICCA).
Chosen by Beyoncé for her movie’s tour premier in December 2023.
Home to 13 Natural Wonders.
THE BEST OF SALVADOR
Unforgettable
Experiences
GASTRONOMY
Salvador is the spot for tasting a gastronomic experience featuring a menu inspired by Benin, Africa, which includes dishes such as the African 'ébubu fulô'—fish seasoned with ginger and shrimp sauce served with plantain puree. Make sure not to miss the Hauçá Rice with shrimp or spicy shrimp in tomato and pepper sauce, accompanied by sweet potatoes and okra. Experience the ginger drink with cachaça, aratu cone with farofa, and shrimp in chestnut sauce, all part of this culinary tour. For dessert, enjoy cashew or banana sweets. The restaurant boasts beautiful decor, well-set and colorful tables, and a pervasive sense of religious syncretism. Enjoy Afro-Brazilian style dining with a view of the All Saints Bay!
BOAT
TOUR
Board from a private pier located at the foot of Elevador Lacerda and Mercado Modelo. Get your camera ready, as this spot offers perfect views. Depart for the cove of Loreto, known for its crystal-clear waters and exclusivity. Enjoy scenic views of Salvador and other islands along the way, including the renowned small church of Loreto. After a refreshing swim, proceed to Ponta de Nossa Senhora, passing by Viração Beach. Ponta de Nossa Senhora is a small town on the island where you can visit the famous Preta restaurant, among other dining options. The beach at Ponta de Nossa Senhora is also ideal for a swim. Conclude the tour by admiring the Farol da Barra and heading to the Modern Art Museum beach, where you can take another swim and enjoy a stunning sunset.
DIVING IN
THE SEA
Visitors can choose between a themed dive around the historic shipwrecks that sank in Salvador or marvel at the marine life at various dive sites scattered along the coast. Bahia's lure extends beyond the surface—underwater, a unique universe awaits with vibrant colors, formations, species, and history! Whether it's a contemplative dive in Itapuã or exploring the shipwrecks of All Saints Bay, these experiences can be enjoyed individually or in a group.
IEMANJÁ
FESTIVITY
On February 2nd, Salvador celebrates the Iemanjá Festivity, and you can experience this event from an exclusive and comfortable location. Enjoy the view from the rooftop of the Canto boutique hotel, overlooking Casa de Iemanjá in Rio Vermelho, while listening to the rhythms of Umbanda and Candomblé drums that captivate the heart and elevate the spirit. The venue, which combines a hotel and restaurant, offers exclusive parties with customized menus and programming. The celebration begins at dawn - around 4:45 AM - with fireworks and a procession of thousands of people that leave offerings for the Queen of the Sea. The highlight of the festivity is the boat departure to deliver these offerings to Iemanjá at sea, starting around 4 pm.
CONNECTIONS
Direct Flights
Salvador is a city with excellent air connectivity, making it easy to reach for both domestic and international travelers. The city offers direct flights from major destinations in Brazil, ensuring a quick and convenient journey for visitors from various parts of the country.
Additionally, Salvador has direct connections to several international capitals, including Argentina, Portugal, Spain, Uruguay, Chile, and France, making it a strategic gateway for travelers from Latin America and Europe. With this diverse network of flights, Salvador stands out as an easily accessible destination for those looking to explore its rich culture, stunning beaches, and vibrant festivals.
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Argentina
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Portugal
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Espanha
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Uruguai
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Chile
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França
+ destinations
EVENTS
Convention Centers
Salvador Convention Center
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100,000 m² of total area
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Main hall for 2,000 people
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Over 20 event space options
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54,000 m² for exhibitions
Salvador Hall
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2,400 m² of total area
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Main hall for 3,500 people
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Unique hall
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5,000 m² for exhibitions
Fiesta Convention Center
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5,000 m² of total area
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Main hall for 1,200 people
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14 parallel rooms
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1,400 m² for exhibitions
7
Internacional
Hotel Chains
+400
Nº of Hotels
7
International
Direct Flights
+20.000
Nº of rooms in Hotel
Infrastructure
MAIN HIGHLIGHTS
CALENDAR
Main Trade Fairs and
Events on the Calendar
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Agrobusiness Sector
November and December
100,000 participants on the last edition
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Multimarket Sector
May
20,000 Participants on the last edition
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Construction Sector
October
30,000 participants on the last edition
EVENTS
Main Events Held
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Expo Carnaval | 11,000 attendees - 2023
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ABRASCO | 9,000 attendees - 2023
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CIOBA | 7,000 attendees - 2022
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I International Sustainability Conference | 5.000 attendees - 2023
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XL Brazilian Congress of Psychiatry | 6,000 attendees - 2023
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53º Brazilian Congress of Otorhinolaryngolog
and Cervicofacial Surgery | 6,000 attendees - 2023
