
São Paulo
COSMOPOLITAN CITY
Why São Paulo?
São Paulo, the vibrant economic capital of Brazil, is a city rich in culture, with renowned museums like MASP and Pinacoteca, and a gastronomic scene ranging from traditional to the most innovative cuisine. As one of the largest economic and industrial centers in the Southern Hemisphere, the city is a hub for business and entrepreneurship.
São Paulo offers modern accommodation options for all tastes, from boutique hotels to luxurious ones. Additionally, with 210 tourist cities nearby, there are plenty of opportunities to enjoy nature, adventure, and leisure. Its top-notch air connectivity links to national and international destinations makes the city accessible and attractive to travelers from all over the world.
MAIN HIGHLIGHTS
Destination Qualifications
#1
#2
#3
554 international events | 2012-2022 ( ICCA).
The most sustainable capital in Brazil (IDSC-BR).
Best MICE destination in Latin America 2021.
THE BEST OF SÃO PAULO
Unforgettable
Experiences

LUXURY
SPAS
At the luxury spas of São Paulo’s high-end hotels, guests get the chance to enjoy relaxing and revitalizing experiences. With exclusive treatments and serene surroundings, you can indulge in massages, wellness therapies, and beauty rituals, providing a refreshing escape in the city. The Circuito das Águas Paulista region comprises nine cities offering a wide range of tourist attractions. The Chrysanthemum Package includes a 5-day journey through Holambra, Águas de Lindóia, Monte Sião, and Socorro, featuring stunning landscapes, local cuisine, and unique cultural experiences. This package is ideal for those wishing to explore São Paulo’s countryside on a charming and memorable trip.

POPULAR
FESTIVALS
São Paulo is known for hosting major events throughout the year, attracting people from all over Brazil and the world. Whether cultural, sporting, business or entertainment events, the city offers a variety of opportunities for those looking for memorable experiences. Examples include the street carnival and samba school parade, the Formula 1 Grand Prix, the LGBTQIA+ parade, and music festivals such as Tomorrowland, Lollapalooza and The Town. All of which offer special packages, specially those that happen during the months of November and December - like Roger Waters, Alanis Morissette and Taylor Swift. How about a 3-night package with transfer, tickets and open bar included? You could get that at the QOYA SP By Hilton!

GASTRONOMY
São Paulo is a gastronomic hub that offers a wide variety of unique culinary experiences. One of them is "Dinner in the Sky", a gourmet experience prepared by renowned chefs and suspended more than 50 meters above the ground. In addition, the city is home to high-class restaurants with international and Brazilian cuisine, Michelin-starred restaurants that cater to the most demanding palates. Located in Amparo, Águas e Flores Paulista, the historic Fazenda Atalaia, with 160 years of tradition, is known for its diversified production, including the award-winning Queijo Tulha, winner of the gold medal at the World Cheese Awards in 2016. It also offers a guided tour, breakfast and local dishes at lunch, providing an authentic gastronomic experience.

LUXURY
EXPERIENCES
São Paulo is a hotspot for luxury hotels, resorts, experiences combining haute cuisine and culture. Luxury tourism in São Paulo, both in the capital and in the state, offers sophisticated experiences, with renowned hotels, glamping, award-winning restaurants, high-end cocktail bars and outstanding cultural events. It’s a destination that combines comfort and refinement, attracting travelers seeking unique and memorable experiences.

CONNECTIONS
Direct Flights
São Paulo is one of the main international aviation hubs, offering unmatched air connectivity. The city receives direct flights from various countries around the world, including France, Germany, the United States, Argentina, Mexico, and Portugal, as well as connections to destinations in Asia, the Middle East, and Africa.
With its highly developed domestic network, São Paulo also ensures direct flights to all regions of Brazil, making it the ideal starting point for exploring both the country and the world. This robust connectivity makes São Paulo a strategic and accessible destination for business and leisure travel.
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Argentina
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Canada
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Chile
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Colombia
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France
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Germany
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Italy
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Mexico
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Netherlands
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Panama
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Peru
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Portugal
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Qatar
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South Africa
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Spain
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Switzerland
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Turkey
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United Arab Emirates
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United Kingdom
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United States of America
+ destinations
EVENTS
Convention Centers
São Paulo Expo
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Total Area: 250,000 m²
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Main Room Capacity: 4,085 people
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Number of Parallel Rooms: 42
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Exhibition Space: 80,452 m²

Transamerica Expo Center
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Total Area: 100,000 m²
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Main Room Capacity: 8,000 people
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Number of Parallel Rooms: 68
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Exhibition Space: 40,000 m

WTC Events Center
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Total Area: 17,275 m²
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Main Room Capacity: 2,500 people
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Number of Parallel Rooms: 70
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Exhibition Space: 14,160 m²

+10
Internacional
Hotel Chains
+450
Nº of Hotels
+25
International
Direct Flights
+55.000
Nº of rooms in Hotel
Infrastructure
MAIN HIGHLIGHTS
EVENTS
Main Events Held
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LGBTQIA+ Parade | 4,000,000 attendees - 2022
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Brasil Game Show | 325,000 attendees - 2022
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CCXP | 280,371 attendees - 2022
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Brazil F1 Grand Prix | 180,000 attendees - 2022
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SOCESP Congress | 7,900 attendees - 2022
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Pentecostal World Conference | 8,000 attendees - 2016
