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São Sebastião

NATURE, SAND, SEA & SUN

Why São Sebastião?

São Sebastião, on São Paulo’s northern coast, is a true gem with over 50 beaches and several paradise-like islands. With a charming historic center, one of the oldest in Brazil, the city captivates with its natural beauty and rich cultural heritage.

 

Located just 180 km from São Paulo’s Guarulhos International Airport, it’s easily accessible for travelers worldwide. From May to August, whale watching is a major attraction. With over 200 accommodation options, São Sebastião is the ideal destination for both business and leisure trips.

MAIN HIGHLIGHTS

Destination Qualifications

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One of the greatest bleisure destinations in the state of São Paulo.

Winner of more than 10 national and international awards, including the “Open Passport Award”.

Boat Show QS World Stage.

THE BEST OF SÃO SEBASTIÃO

Unforgettable
Experiences

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COMMUNITY-BASED TOURISM

In order to promote social tourism in the city, São Sebastião City Hall established the state's pioneering Community-Based Tourism Support Law. One of the programs, called Rota Caiçara, offers a three-hour boat trip from Boiçucanga beach, providing an immersion in local tradition. During the tour, visitors have the opportunity to interact with the locals and enjoy breakfast made with local ingredients, such as coffee brewed in rapadura and taioba dumplings. The tour, guided by local fishermen, includes points such as the floating enclosure - where the fishing technique that resembles a labyrinth in the sea is explained - and Ilha dos Gatos, chosen by the Rockefeller family to build a house during the Second World War, the ruins of which can still be seen today.

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KAYAK
TRIP

The tour begins on the Una River, with its dark-colored waters, which gives the river its name, since Una in Tupi means dark. On this tour you will board on a kayak and set sail to an adventure in fresh water, right at the foot of the Serra do Mar State Park. A spot where there are several sandy beaches for swimming, snorkeling, swimming, resting and contemplating the rich vegetation of the Atlantic Forest. The route goes as far as Barra do Una beach and the tourism agencies also offer the option of a canoe or stand-up paddle. It's an amazing activity for those who like to observe nature from a different point of view.

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STRUCTURED TRAILS

With astonishing beauty and the presence of the Atlantic Forest, Serra do Mar and Coastal Zone ecosystems, hiking São Sebastião's structured trails guarantees you an incredible and satisfying experience. A great option is the Ribeirão de Itu Trail. Open to visitors, the trail consists of two waterfalls. The first one is divided into two parts, Hidromassagem and Pedra Lisa, the latter being considered the highest waterfall on the trail at approximately 20 meters high. The second fall, called Samambaiaçu, is a bit more difficult to reach, as the access trail is steeper and has uneven sections. The effort of the trail is compensated for by the lush vegetation, beautiful waterfalls and natural pools that nature offers to the visitors.

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SPEEDBOAT
TRIP

The 'As Ilhas' speedboat tour takes us to discover São Sebastião's most charming islands. You’ll get to sail on calm waters and get a glimpse of the local culture through the sailor's stories. On Ilha dos Gatos (formerly owned by the Rockefeller family), you can take a dip to see the shoals that live on the hillside, as well as walk along the rocks and bathe in the natural pool that forms between them. On Couves Island, you'll discover the natural pool and the charms of the island, which is also great for snorkeling. And finally, you’ll reach a place called As Ilhas, where there’s a paradise beach with white sands and crystal-clear water, great for swimming and snorkeling with the fish.

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CONNECTIONS

Flights

São Sebastião benefits from excellent air connectivity, being located just 180 kilometers from São Paulo, Brazil’s largest hub for domestic and international flights. With São Paulo's Guarulhos International Airport (GRU) and Congonhas Airport (CGH) nearby, travelers can easily access São Sebastião from major cities across Brazil, ensuring a fast and convenient journey. Additionally, São Paulo’s airports offer direct flights to a wide range of international destinations, making São Sebastião an easily reachable getaway for both domestic and international visitors. This strategic location connects the city to global travelers seeking to experience its beautiful beaches, rich culture, and natural wonders.

EVENTS

Convention Centers

Rua da Praia

  • 10.000m2 total built area

  • Main hall for 4,000 people

  • External events

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Luai Cabanas

  • 4.000m2 total built area

  • Main hall for 400 people

  • External events (mainly weddings)

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Villa'L Mare Hotel

  • 2.500m2 total built area

  • Main hall for 160 people

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Convention Centers

20

+110

Nº of Hotels

+7.000

Nº of rooms in Hotel

Infrastructure

MAIN HIGHLIGHTS

EVENTS

Main Events Held

  • 84º Open Games “ Horácio Baby Barioni” | 15,000 participants- 2022

  • Clubs Challenger Cup - Beach Soccer | 2,000 participants- 2022

  • VA’A Pro Brasil - Hawaiian Canoe | 2,000 participants - 2022

  • Aquatic Marathon - Circuito Mares | 1,600 participants - 2022

  • XI International Congress of Tourism Journalists and Professionals | 400 attendees - 2022

  • São Sebastião Boat Show | 20,000 participants - 2018

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SUSTAINABILITY

ESG Practices

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State Park Serra do Mar
The municipality has about 70% of its territory protected by the State Park conservation unit. With more than 26 thousand hectares of Atlantic Rainforest. 

Community-based tourism
In São Sebastião, Community Tourism is recognized by several awards, such as the "Top Destinations", the "Braztoa Sustainability Award" and the "Open Passport" Award.

Sustainable alliances
The Municipality of São Sebastião, in partnership with the Baleia Jubarte Institute and the Baleia à Vista Project, offered several courses for nautical tourism operators on sightings, as well as sustainable and responsible tourism.

Want to know even more about São Sebastião? Access their webpage!

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